
Image copyright welovethedark, http://www.everystockphoto.com/photo.php?imageId=865031
As web designers, we see it all the time. The “I want to be unique and different, but I want my site to look
JUST LIKE that site I just saw that is selling the same things and has the same concept as I do…” (Did that sentence even remotely make sense?)
A cynical person would say that there is no individuality left in the world, “you can’t reinvent the wheel, you can only improve it; yadda yadda yadda.” While that is true, you can appreciate other websites and take artistic pointers, you don’t have to copy.
Ask yourself how the designer or owner of that website would feel if they were to come across your website and see that you had copied their vision right down to the logo, color scheme and tag-lines.
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