
Image copyright © Lodian, http://www.everystockphoto.com/photo.php?imageId=2420722

Image copyright © Lodian, http://www.everystockphoto.com/photo.php?imageId=2420722

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I get this call all the time. A client was just contacted by email or by a salesman on the phone. They were promised that they could get a higher ranking in Google if they paid some "service"... and the rate wasn't cheap. If you gave me half of what you're about to pay them, I'll increase your Google rank and keep you there.
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I'm not sure where people are getting their information. Is it "common knowledge" that you can start a website that nobody has heard of, sell some banner ads, and retire in the Bahamas?
If that's the case, the common knowledge is wrong. The only way you can sell banner ads is to have a wildly successful website. You know... tens of thousands of hits. That's a few more than your friends and family. It's very, very, very unlikely (like winning-the-lottery unlikely) that you will be able to have a successful, ad-based website right out of the gate.
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